Sitra Chair – The New Garden Sitting Solution
Our Project Mission
We want to offer to private households and companies a new and original creative line of sitting solutions. We want to offer colorful, funky and multifunctional outdoor chairs. We strive for cooperative partnerships, work closely with our production companies, stakeholders and expand Sitra’s market share in the furniture industry. We want to take over social and ecological responsibility by considering sustainable manufacturing conditions of our partners.
We also consider sustainability in product procurement, distribution, sales, use, disposal and make a careful use of all resources. We want to adapt ergonomic design to the customer’s individual space and utilize our aesthetic elegant garden chair design in its rawest form to match their environment.
Product Development
We followed the following steps to identify the stages in the New Product Development. Process (NDP) for the development of our outdoor garden chair product.
1. Discovery and Scoping (Market Research)
The very first initial stage of the new product development process which takes place before the actual activities of the process are starting is the discovery or idea generation stage. This stage consists out of activities which aid the discovery of new opportunities for a firm and help generating new business ideas to for example act upon identified opportunities or to generate new business ideas in general through for example brainstorming or customer input.
2. Build a Business Case (Design Brief)
Further analyzing and assessing the viability of a product idea after an initial positive outcome from the scoping stage. The result of this stage is a business plan consisting of a product and project definition, a project justification as well as a project plan. In order to create this plan, a number of analyses need to be conducted to create this well-rounded picture of the product development project. These analyses can include a study of user needs, an assessment of technical feasibility, operations assessment and a financial analysis.
3. Development
After the business plan has been created in stage two, these plans are now being translated into more tangible deliverables. Now the manufacturing and operations plan is mapped out and the actual design of the new product as well as the development of the product begin to shape through for example the creation and first evaluations of a prototype design. Additionally, the marketing launch is being developed along with test plans for the next stage of the development process.
4. Testing and Validation
After a prototype and development plan has been set up for the new product in the previous stage, it is now the purpose of this stage to provide a form of validation for the development project. This includes testing and validation of the production and manufacturing process, the economics of the project, the product itself as well as customer acceptance regarding the new product. In order to achieve this production trials as well as customer field trials can be conducted next to in-house testing work.
Ozzin Jun 