Branding: SBB

Brand Mapped Out

Schweizerische Bundesbahnen AG, in short SBB, is the leading national monopolist railway company of Switzerland with headquarters in the federal city of Bern.

This visualization shows the Brand values of SBB. The fundamentals are in the middle of the map. The categories online and offline has been mapped out first and is connected to their ads. SBB has a strong social media presence including their app showing train timetables.

SBB has a high recognition value through their consistent design of layout, colour concept, brand positioning via print products or online presence.

The purpose of Brand Mapping is to understand the whole context around it, build a design around it, create systems and see where the things connect to each other. It is a symbolic representation of selected characteristics. Maps present information about the world in a simple visual way. Building a brand as a company or as a person is these days crucial.

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